Monday, May 2, 2011

Blogging For Success in Your Business

March 22, 2011 by Jackie Ulmer  
Filed under Local Online Marketing


As you probably know by now, blogging is a hot ticket in today’s Social Media and Online Marketing efforts. Many of your potential clients and customers are already visiting favorite blogs regularly. Is yours among them?


Local Business Marketing can be extremely enhanced by simple blogging on a consistent basis. It offers a great way for you to engage and keep in touch with your clients, customers and potential prospects for your business. And, it can also boost your site tremendously in the Search Engines and Local Rankings.


You can keep your customers and clients up to date with new products and services; projects; upcoming events; philanthropic participation; specials and coupons. The list can go on and on, based on your business type.


It’s no secret that people will buy from those who they know, like and trust, and your active participation online can go a long way to developing that trust.


Educate people about your product line; share photos and video; become a trusted advisor to your site/log visitors. This goes a long way toward establishing community and rapport.


And, make sure you have your and accounts set up to feed your blog updates to your audience in social media, too. This can create viral marketing for you as others “retweet” and post your details, generating more hits to your site and blog; and more potential leads for your business.


“What do I blog about”, you may be asking. Start a 101 things list about your business; a product or service you offer. Are local events at all tied to your business? How about a new product release? Spend some time brainstorming what your customers and client will find of interest in your business and start there.


How do you start, if you aren’t yet blogging? Contact All Things Social Online and we can develop a plan to get you set up and blogging in no time!



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