Thursday, April 26, 2012

Basic SEO Tips


Basic SEO Tips to Get You Found in Google

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If you are feeling challenged by basic Search Engine Optimization for your site, here are a few simple steps to get you started. In a nutshell, “SEO (search engine optimization) gets your site ranked high in Google’s search engine listing results, and this can bring more traffic to your site for free.

The first position in natural search result gets 41-45% of the clicks, almost 20 times the amount of clicks the first paid search result gets! So if you can build quality, original content in the structure that search engines like Google prefer, you can tap into the best “traffic faucet” online.

Step 1. Your Title META Tag is what tells the search engine “robots” what your page is about. So, you’ll want to insert a keyword phrase to best define your site there. The title tag is located in the source code of your site within the head tags. Or, if you are using a WordPress Platform (which we highly recommend) you can use the All in One SEO Pack PlugIn. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which your site visitor can relate to. The text within the title tag is what shows up in the Search Results. Treat it like a headline.

Step 2. You can enhance your rankings by using the same keywords as “anchor text” to link to the page from different pages on your site. This tells the search engines that your site contains plenty of the type of content listed in your Title. The more keywords that link to a specific page the better.

Step 3. Be sure to include the keywords and text in your Title Tag on your website page as well. Again, this just signals the Search Engines that your site is relevant to the title listed.

Step 4. It can also be helpful to your reader and the search engines to make your Headline, or “H1″ text the same as your title text. Now, when you visitor clicks from the search engines, he/she will see the same wording. This shows a relationship between your title and the page content. Add your keywords in a few times throughout the body of your page, too.

Step 5. It’s exciting to know that each page of your website is actually its own “mini website” so creating a unique title tag for each page can be extremely beneficial in the Search Engines. It helps them better index your pages and rank each page for its own content.

Step 6. When you are creating links to other pages, use strong keywords to identify the links and increase their importance in the Search Engines.

Step 7. When you add in images, use the “Alternate Text” feature and describe your images using keywords. This helps search engines that index images find your pages and will also help readers who use text only web browsers.

Step 8. Always submit your site to the search engines yourself. Do not use submissionservices or submission software. It takes only a minute. Start with Google:

If this seems overwhelming and your head is spinning, All Things Social Online would love to help you out. Complete the form below and let’s have a conversation about it.