Saturday, April 30, 2011

How SEO, Word Clouds and Good Intentions Nearly Cost Me a New Client

November 5, 2010 by lesliemclellan  
Filed under SEO, Social Media Marketing Tips

Social media mistakes can happen in the most innocent of ways.  Here are two social media mistakes I made with a brand new client that just about cost me the job and also made her think I was crazy.  Luckily we worked it all out and now have a great relationship, but these two social media mistakes are worth sharing so others don’t do what I did.

The new customer is located on another continent.  We corresponded (although not extensively) via email before I was hired.   My job was to re-write some of the company website for SEO.  But before I started this project I bought 2 new things:

A.  I purchased Practical SEO Copywriting () by Glenn Murray and it is the perfect SEO copywriting guide in my mind. 

 B.  I purchased Office 10.

I can’t say enough great things about the Practical SEO Copywriting book – it truly helps fine tune anyone’s writing.  One of the tools highlighted in the book is the use of Word Clouds using a Word Cloud generator like .  Word Clouds are fantastic and are a great visual to actually see what stands out in your writing.  But ultimately the use of a couple of Word Clouds played a leading role in my social media mistakes.

The Two Social Media Mistakes

1.  I wrote the fresh copy, saved it in my new version of Word and sent it as an attachment.   The customer’s computer is a MAC with older software and as a result could not open my attachments resulting in extreme frustration on her end.

2.  I made beautiful Word Clouds and put them in the body of the email.  While I thought I had explained the function of Word Clouds in the email, she did not understand what I was doing at all.  Especially since she could not open the attachments.  She actually thought I was suggesting that we change her front page to look like the Word Cloud.  Bottom line, she thought I was a lunatic and that she had made a huge mistake hiring me!

It took a lot of explaining via an hour long phone conversation to undue the perceptions that I had caused by trying to be cutting edge.  I now “sort of” giggle about this, but that was a conversation that could have been completely avoided had I not tried to be so advanced.

Social Media Mistakes – Lessons Learned

1.  This was the first overseas connection that I had not been able to at least Skype with.  In a situation like this it’s good to remember the KISS mentality – totally keep it simple (or else you will look really stupid like I did!).

2.  In the future I will always ask how the client prefers to receive information – in other words ask what version of programs they are using to make sure they can open/see what is being sent.

3.  When working with someone over the internet, never assume anything!  I assumed that since my client had a website and seemed to understand what I was talking about she would understand the Word Clouds and see how I had written the copy to her keywords which would help with her SEO.  I could not have been more wrong.

Social Media Mistakes happen.  I was lucky to be able to rectify this very avoidable situation and hope that this post will help others sidestep the problems that I had!

What Social Media Mistakes have you learned from? (Whether they were of your own doing or someone else’s….)

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a !