Wednesday, January 5, 2011

Is Your Marketing Program Half Asleep? 5 Steps to Wake It Up!

December 30, 2010 by lesliemclellan  
Filed under Marketing

  

You know those mornings, the alarm is going off but you don’t want to wake up.  You’re half asleep and haven’t made the commitment to fully wake up.  With  small businesses, where you are trying to do everything yourself, often times this is what happens with your small business marketing plan.  Your program is half asleep and it doesn’t want to get into gear.  

But you need to remember…..Your small business marketing program will only work when you are fully committed, fully awake and ready to make it work.   

Here are 5 steps to help you focus, wake up your marketing program and make following your marketing plan easier:   

1.  Make sure you have a written marketing plan.  You absolutely must have one in place.  The more detailed and specific the better, but the bottom line is just get something on paper.  Have clear goals (they can be simple) and a clear plan of action regarding how to attain your goals.  Include, customer word of mouth and traditional media in your small business marketing program.   

2.  Collaborate – use your co-workers, form a committee and/or use your friends to help you put your plan together.  Bounce around ideas and have as many eyeballs as possible look at the marketing plan.  When people are part of the plan, they have a vested interest in it and want to be part of making it work.  Also, some may step up to use their talents to help you out.   

3.  Focus on enacting your marketing plan.  How many times have you participated in a retreat or a planning session where taped flip chart sheets are all over the wall spewing a myriad of ideas that have been brainstormed?  What generally happens next… once the meeting is over… the great ideas are filed away never to be revisited.  To combat this type of behavior set aside time each week to check off or give a status report on your marketing actions.  You must be acutely aware of and be accountable to your marketing plan or it will never work.    

4.  Don’t roll over and go back to sleep!  When you are trying to run all aspects of your business it’s easy to want to turn your back on certain portions of it.  You simply get overwhelmed.  To combat this, as far as marketing is concerned, make a list of simple actions steps to work through.  Bite things off in small pieces.  As complex as setting up a social media program or as simple as getting a flyer done – just make it easy on yourself.  You’re probably thinking that sure, it’s easy to write about this, but really, this is how I personally handle my small business marketing efforts.  An action list helps me each and every day.   

5.  Hit the ground running.  Marketing drives your small business - so be wide awake when working on your marketing plan.  Each day when you get up and going in the morning you are committing yourself to another day.  Be committed to your marketing program.  Believe that you can do it.  The mental aspect is a big part of making things happen.   

Small business marketing can be fun and very challenging.  There will be days that you feel like you are in that early morning state of being half awake.  But if you are fully dedicated to your small business marketing program and follow these steps, you will be wide awake in no time and ready to take advantage of the wide variety of marketing options available to you.

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